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First Integrated Marketing Manager Appointed

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  • Written By: Trisha Hernandez-Foster

Lake Huron Medical Center (LHMC) is excited to announce the appointment of Lisa Montross as the hospital’s first Integrated Marketing Manager. Montross will join the team on March 28, 2016.

"We are thrilled Lisa has accepted this important position," shares Laura Cottengim, MBA, Director of Marketing and Strategic Development at LHMC. "Her leadership experience in marketing and communications within the local community, as well as with national organizations comes together perfectly for this role."

Prior to joining LHMC, Montross served as Manager of Membership Sales and Marketing for the Blue Water Area Chamber of Commerce. She was responsible for recruiting new members to the business community and program development.

"This is a well-deserved opportunity for Lisa," shares Thelma Castillo, President and CEO of the Blue Water Area Chamber of Commerce. "Although she will be greatly missed by our team, as a colleague of Chamber member business, Lake Huron Medical Center, I am excited to have her continued participation in Chamber activities and continue to play an active role on our Ambassadors Committee."

"This position is only one of 50 to 60 positions we expect add to the organization over the next 12-15 months," shares Rebekah Smith, Chief Executive Officer of LHMC. "As a member of the Prime Healthcare family, our approach to business is local – partnering with local organizations and employing members of our community to meet the health care needs of our local community."

Montross received her Bachelor's degree in Broadcast and Cinematic Arts with a double minor in Marketing and Advertising from Central Michigan University. She holds a Master’s degree in Organizational Leadership and Administration from Concordia University. Additionally, Montross has been a member of the American Business Women's Association since 2004 and is currently serving as the organization’s National President. Montross has also served as the Communications Chair and Vice Chair for the Eastern Michigan Council and has received several leadership awards including Maia Chapter Woman of the Year (2007), Eastern Michigan Council Woman of the Year (2010), and ViVon Chapter Woman of the Year (2015).