Lake Huron Medical Center (LHMC) is excited to announce the appointment
of Lisa Montross as the hospital’s first Integrated Marketing Manager.
Montross will join the team on March 28, 2016.
"We are thrilled Lisa has accepted this important position,"
shares Laura Cottengim, MBA, Director of Marketing and Strategic Development
at LHMC. "Her leadership experience in marketing and communications
within the local community, as well as with national organizations comes
together perfectly for this role."
Prior to joining LHMC, Montross served as Manager of Membership Sales and
Marketing for the Blue Water Area Chamber of Commerce. She was responsible
for recruiting new members to the business community and program development.
"This is a well-deserved opportunity for Lisa," shares Thelma
Castillo, President and CEO of the Blue Water Area Chamber of Commerce.
"Although she will be greatly missed by our team, as a colleague
of Chamber member business, Lake Huron Medical Center, I am excited to
have her continued participation in Chamber activities and continue to
play an active role on our Ambassadors Committee."
"This position is only one of 50 to 60 positions we expect add to
the organization over the next 12-15 months," shares Rebekah Smith,
Chief Executive Officer of LHMC. "As a member of the Prime Healthcare
family, our approach to business is local – partnering with local
organizations and employing members of our community to meet the health
care needs of our local community."
Montross received her Bachelor's degree in Broadcast and Cinematic
Arts with a double minor in Marketing and Advertising from Central Michigan
University. She holds a Master’s degree in Organizational Leadership
and Administration from Concordia University. Additionally, Montross has
been a member of the American Business Women's Association since 2004
and is currently serving as the organization’s National President.
Montross has also served as the Communications Chair and Vice Chair for
the Eastern Michigan Council and has received several leadership awards
including Maia Chapter Woman of the Year (2007), Eastern Michigan Council
Woman of the Year (2010), and ViVon Chapter Woman of the Year (2015).